Crafting peace and building a safer world


BBC media action

PRIMED is a three-year program that supports the development of healthier information ecosystems where public interest media content reaches people freely and widely in Bangladesh, Ethiopia, and Sierra Leone. The initiative addresses the challenges faced by local media and seeks to build their resilience to political and economic threats. A major component of the projects is to learn what works and what does not work in media support and distributing learnings to inform policymakers, donors, governments and investors.