Supporting Indian Trade and Investment for Africa (SITA) is a South-South trade and investment cooperation program. It is the United Kingdom's (FCDO) first Aid-for-Trade initiative in Triangular Cooperation. Implemented by the International Trade Centre (ITC), SITA has facilitated USD 60 million of additional trade and USD 111 million of investment between SMEs in India and five East African countries - Ethiopia, Kenya, Rwanda, Tanzania, and Uganda. SITA delivers durable impact by developing productive and technical capacities, generating jobs, enabling technology and knowledge transfer, and creating networks between business support institutions. The program focuses on empowering women and youth in sectors as diverse as high-value agriculture and light manufacturing. Environmental compliance and climate-smart practices underpin SITA's economic outcomes.