Phoenix: Social Media Tool for Peacebuilders

Project Summary

Our project, Phoenix, is a tool designed to support the work of peacebuilders and mediators working to reduce conflict in communities experiencing division or violence. It is an open-source, non-commercial platform enabling ethical monitoring of social media actors and content without requiring specialized technical skills. With Phoenix, peacebuilders can gather public posts and comments based on search parameters they define, classify social media accounts and the text of the posts and comments, including with simple AI-assisted tools, and visualize the data collected in an interactive dashboard with graphs and filters. Phoenix helps peacebuilders gain actionable insights to implement data-driven and responsive programs. For example, using Phoenix, community peacebuilders can find out which narratives in inter-group discourse are salient to design targeted trust-building initiatives.

Presentation of the organization

Build Up implements programs, conducts research, and develops technical solutions to address digital conflict and build inclusive societies. We leverage digital technologies to create tools for local interventions, transforming online conflict through connection, collaboration, and inclusion. Our work focuses on conflicts in digital spaces, researching and implementing interventions to counter polarization on social and digital media around the world.